Webinar: Scoring Great PR for you Blockchain Venture
You Don’t Need a CMO invited us to host a seminar earlier this month about PR tips for blockchain initiatives. The recorded session, called Thinking Out of the Block ran on YouTube and is also share...
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He fired me and Launched my Career in Tech PR
People sometimes wonder how I started out in engineering and wound up in PR. Something that happened recently really made an impression and brought my career journey full circle, 35 years later....
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Overcoming Startup PR Challenges (O’Dwyer’s Piece)
Pixabay Some may assume that those who work in technology PR have similar gigs – but the assignments can vary substantially. First, almost every company is a tech company today, right? So just adding...
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Fostering Startup Success at InsurTechNY
Panel 2:at InsurTechNY December Meetup: Victor Dan, Daren Moreira, Brian Gilman, Megan Protas, and David Bradford Insurtech startups and insurance carriers: they’re the perfect combo. Startups love...
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PR, the Last Bastion of Truth
Pixabay As we enter a new decade, I implore PR to do its part in protecting the journalistic info supply chain. Be truth-tellers. Be great fact-checkers. Now wait a second, I can hear you protest....
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Should you Pay to Play? Advice from Our Team
They come in various flavors. The too-good-to-be-true TV spot. The “Pssst I can get you into XXXX, guaranteed, just pay me $YYYY.” The endless procession of awards and articles with price tags...
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PR in a Pandemic: Top Tips
It’s dark in here. Let me find the light switch. There you go. Hey, where is everybody? It sure is quiet. These are the thoughts you might have, if you work in PR in the Age of Coronavirus. People are...
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The Pandemic Forever Changed these Words
It’s hard to think of anything in our lifetimes that’s so taken over our lives and attentions. We’re all trying to adapt, with the best minds tackling the Covid health and economic crises, and focused...
View ArticleTalking Heads cover Branding
First posted on Flack’s Revenge I love the band Talking Heads, and saw them for first time in college many years ago. Back then, I thought they had a cool name – but only found out that it refers to...
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Breaking Down PR’s Fourth Wall with ABM
The fourth wall is a figurative one at the foot of a stage (the other three walls shape the room of the set). Actors breach this wall when they talk to the audience. Similarly, PR is being...
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Tesla PR Crash & Burn
Pixabay The EV blog Electrek broke the news last week that Tesla is dissolving its PR department. Editor-in-chief Fred Lambert’s story covered journalists’ growing frustrations with the comms team...
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Secret Sauce: What it is, and How to Apply for Best PR Results
It can go by various names. IP (short for intellectual property). Or proprietary tech. Or keys to the kingdom. I like “secret sauce”. Most who work in IT understand that this refers to the...
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Robin Schaffer on Maximizing Analyst Relations
It was a while since I last checked in with Robin Schaffer, when I saw on LinkedIn that she’d just published a book: Analysts on Analyst Relations. We know Robin from our work on former client NICE...
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From Secret Sauce to PR Confection in 4 Steps
In my last post I explained the history and significance of secret sauce, or IP, in tech marketing. I also laid out the challenges of getting PR mileage from your core tech. To summarize, “secret...
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From “Secret Sauce” to Market Leadership
Here is the third installment in my series about maximizing “secret sauce” in tech marketing. In the first post, I explored the meaning and history of the term, and shared examples. In the next one, I...
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New Podcast: PR, Done and Doner!
We are proud to introduce PR: Done and Doner, a podcast that equips tech PR and marketing pros with the info needed to get the best possible results. It is not just about mastering the changing world...
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Rumors of Tech PR’s Demise are Greatly Exaggerated
Many wish to continue to write off public relations and kick it to the curb – by coldly saying that the profession and/or its trappings are dead. First it was gripes about the press release, and in...
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Episode 2: “Playing Bigger,” with Kevin Maney
On Episode 2 Kevin Maney, co-founder of strategy consulting firm Category Design Advisors, joins me to discuss how tech companies can achieve market leadership. It’s a noisy and competitive word in...
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Episode 3: Nailing the SEO & PR Connection
In Episode 3, which just dropped this week, guest Mark Traphagen, VP of Product Marketing and Training for SEOclarity, joined me to discuss the state of SEO and relevance for PR. Search continues to...
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Episode 4: Tales from the PR Client Side
In this episode, I speak with Dan Prince, a B2B PR and marketing pro who achieved success at companies like Accenture, Alliant, Deloitte, Marsh, and Willis for over 20 years before launching his own...
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