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Tech Words to Banish in 2022
Every year Lake Superior State University publishes a list of words that should be banished because they are so overused. It’s based on thousands of submissions from around the world. As reported in...
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Episode 5: How to Stand Out in Cyber Tech
In this episode, top cybersecurity influencer Joseph Steinberg joins host Bob Geller to discuss the state of the space and how to stand out in a crowded market. We cover the following topics: Are...
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Episode 6: PR on a Global Scale, with Tina Loncaric
In this episode, friend and former colleague Tina Loncaric speaks with PR,Done & Doner host Jordan Chanofsky about how to achieve success with international PR programs. Originally from Sweden,...
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Episode 7: PR Tech Roundup, with Frank Strong
In this latest episode of our podcast, I speak with blogger @FrankStrong about the state of PR tech. He is an authority on the topic and writes extensively about it on his blog, Sword & the...
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Episode 8: Are you Committing a Hype Crime?
Many in tech and Silicon Valley have closely watched the Theranos saga. It’s kept entrepreneurs up at night wondering if the Holmes conviction spells the end of smoke and mirror pitch decks and the...
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3 Surefire Open Spaces Marketing Tactics
Last month I explained the Open Spaces Marketing concept. Basically, it is about getting your customer’s attention by avoiding noise and going where competitors aren’t. I also shared a tip that should...
View ArticleActing the Part, with Brette Goldstein
I had the great pleasure of meeting Brette Goldstein when my old friend Jeffrey Koeppel introduced us a while back. He’s a Maryland-based corporate, securities, and M&A lawyer who knows Brette...
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Promoting Early-Stage Tech Without Getting Burned
(This article originally appeared in O’Dywer’s PR.) It has only been a year since Mark Zuckerberg announced Facebook’s rebranding to Meta, and his vision for how the company will lead us into an...
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Episode 15: Delivering and Proving PR Value
As we look ahead to 2023, there is no better time for PR pros to resolve to do a better job delivering and proving value. I was in that frame of mind when I spoke with Renée Warren,who launched and...
View ArticleEpisodes 16 & 17: ChatGPT and PR
The last two PR: Done and Doner podcasts focused on ChatGPT and AI in PR. In Episode 16, we invited a panel comprising Fusion PR account directors Mark Prindle and Diana Bost, and Stefano Pacifico,...
View ArticleGreg Hartley on How to Increase the Power of your Message with Body Language
I am constantly searching for podcast and YouTube content to enjoy while I am out running or driving. The ones I like most are about music and true crime. Through the latter interest I discovered the...
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Defining PR: Top Tips, AI Tools and Takeaways
I enjoyed participating in the Defining PR roundtable on Twitter Spaces recently, which was organized and led by Stephen Karaolis, founder of Pear The Agency and AI startup PR Labs (more on this...
View ArticleEric Yaverbaum on Crisis Management Lessons from the Latest Influencer Scandals
I enjoyed chatting with Eric Yaverbaum for our podcast recently. If you don’t know the name, you probably should – especially if you run in NYC PR circles. He is CEO of Ericho Communications and...
View ArticleInterviews that Went off the Rails in 2023
The PR, Done and Doner podcast panel had fun watching and discussing famous video interview flameouts of 2023. It was a wild ride, and nice follow-up to my post about one-hit blunders, i.e. high...
View ArticleDan Marquez on Building Brand with a CEO Podcast
Have you ever considered launching a CEO or executive podcast but don’t know where to start? It’s really not that hard, doesn’t have to cost much – and you can earn real ROI without having to build a...
View ArticleTech CEO Reputation and Impact: Top Takeaways from Shahar Silbershatz Interview
I had a great chat recently with Shahar Silbershatz, CEO of reputation management and analytics firm Calber. He joined the podcast to discuss the impact of executive brands on company reputation and...
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Help! The AI Ate my Web Search! Will SEO Ever be the Same?
Your company has fought long and hard to climb in the search engine results. But SEO is changing, driven by AI and new ways in which we find info and answers online. Is it time to panic? How can...
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How Much is that Puff Piece in the Window?
My post What to Do When PR Hits a Paywall covered the growing number of ways PR folks get hit up for fees when working the media. That post was seven years ago. I am writing again because the issue...
View ArticleNeal Schaffer on Digital First Marketing
In this PR, Done & Doner episode, digital marketing consultant Neal Schaffer joined to discuss setting the social media agenda. It was great to have this long-time collaborator and friend on the...
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